Veille

The Truth About Customer Experience by Alex Rawson, Ewan Duncan, and Conor Jones

http://hbr.org/2013/09/the-truth-about-customer-experience/ar/1#!

Lire la suite

Salespeople Are Becoming Obsolete… Not!

June 19, 2013 By Nancy Bleeke Yesterday I had a lively conversation with a business professional who, like many others over the last decade, is predicting the death of salespeople; or at least a decrease in the need for them.… Suite

Lire la suite

Use Your Sales Force’s Competitive Intelligence Wisely by Joël Le Bon | HBR | 9:00 AM November 26, 2013

Use Your Sales Force’s Competitive Intelligence Wisely  by Joël Le Bon  | HBR | 9:00 AM November 26, 2013 The vast majority of your marketing data, whether from purchases or surveys, tells you about your business customers’ past behaviors. But… Suite

Lire la suite